Work

Mine Gifts Jewellery

Challenge

Mine Gifts and Jewellery is a major retailer of high quality gifts and jewellery products.

The Company needed a web site that would reflect the high quality standard of products sold in the store.

The web site had to include product catalogues from which customers could easily select and order products via fax or mail, just as they would from a printed catalogue.

As potential customers using the internet ranged from first time users to those who were completely computer literate it was necessary to create a site that would be easy and appealing for everyone to navigate – an interesting and user friendly site, for all.

Solution

The use of colours to transmit certain feelings and encourage particular responses from the customers was considered important.

In this respect, the following combinations of colours were used:

• Black to represent sophistication;
• Blue to engender a feeling of trust;
• Red to constitute passion, warmth and energy; and
• White to reflect purity and innocence.

Animation on the main product page was also used to project a good quality, sophisticated image. This combination, using colours and animation appropriately represented the type of products for sale and also gave the customer a relaxed feeling, while purchasing online.

The warmth, purity and passionate energy being transmitted from the site was true to one of the company’s products (incense) being offered on the site, as well as the company’s overall image.

Results

A site appropriately representing Mine Gifts and Jewellery company image.

A simple but interesting, user friendly web site, for all potential customers.

An increase in customer response through increased sales by fax and mail.

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